TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

marketing

How to Give Your Dealership an End of the Year Marketing Boost

- December 3, 2019
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT's hometown. We talk to Eric...
Sales & Marketing Auto News
customers

Is The Automotive Industry Forgetting How To Connect?

- December 2, 2019
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am...
Sales & Marketing Auto News
marketing team

Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital

- November 28, 2019
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
Sales & Marketing Auto News
website

Using Data Sources to See Who Visits Your Website

- November 27, 2019
On this week's episode of Auto Marketing Now, Brian Pasch talks about doing more with the visitors that come to your website, using data sources to see who those visitors...
Shows
marketing

Why Dealers Should Invest More of Their Time into Important Marketing Decisions

- November 25, 2019
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for...
Management & Leadership Auto News
digital marketing

The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

- November 19, 2019
On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT News. Thanks so much for joining...
Sales & Marketing Fixed-Ops
social media

How Social Media Influencers Are Changing the Auto Industry

- November 15, 2019
As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center. Increasingly, this means turning to social...
Sales & Marketing Auto News
attribution

Marketing and Sales Attribution

- November 13, 2019
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies and techniques to help dealers understand...
Shows
newscast

Four Ways Your Dealership Can Use a Sales Funnel

- November 11, 2019
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical,...
Sales & Marketing Articles
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

- November 8, 2019
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts...
Sales & Marketing Auto News

Latest Articles
Latest Articles 04/18/26

Weekly roundup: Tariff refunds open, Ford fights Chinese EVs, Southern union breakthrough impacts dealers

STL launches ‘Neuralis’ in the US: A high-performance Data Center portfolio engineered for the AI era
Latest Articles 04/17/26

STL launches ‘Neuralis’ in the US: A high-performance Data Center portfolio engineered for the AI era
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GM leans on global supply, VW ends U.S. EV output, March sales surge tightens inventory

GM leans on global production to supply U.S. market amid cost pressures
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GM leans on global production to supply U.S. market amid cost pressures

Volkswagen ends U.S. EV output, triggering $600 million financial hit 
Latest Articles 04/17/26

Volkswagen ends U.S. EV output, triggering $600 million financial hit 

March sales surge tightens inventory, affordability gaps persist
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March sales surge tightens inventory, affordability gaps persist

Independent shops are gaining ground, but dealerships retain advantages in expertise, loyalty, and digital tools: New CDK Service Shopper 5.0 survey shows
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Independent shops gain ground as dealerships face mounting pressure

2026 Genesis G90 black edition: Luxury with a performance edge
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2026 Genesis G90 black edition: Luxury with a performance edge

$99M John Deere settlement accelerates high-stakes right to repair movement
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$99M John Deere settlement accelerates high-stakes right to repair movement

TrueCar achieves profitability and calls for a new standard in automotive pricing
Latest Articles 04/16/26

TrueCar achieves profitability and calls for a new standard in automotive pricing


CBT News
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