Sunday, August 14, 2022

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single courtesy van or a fleet of loaner cars, parts trucks, roadside assistance vehicles and demonstrators, those vehicles provide an ideal way to deliver brand […]
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Chuck de Martigny
Chuck de Martigny
Chuck helps OEMs and dealerships boost profits with innovative point-of-sale marketing initiatives. His extensive consumer marketing and retail merchandising background includes major launches for companies such as Cabbage Patch Kids, Coleco, Donkey Kong and the Grolier CD-ROM Encyclopedia. His focus on tire merchandising lets dealers and manufacturers achieve extraordinary sales growth and increased customer retention through replacement tire sales. To learn more, visit

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