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loyalty customers

7 tips to build customer loyalty

It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find...

Automotive marketing tips to reach every generation of car buyer

How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
car buying experience

How to build trust and cultivate a strong relationship with your...

On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about building a relationship with your customers. He says...

Tips for adding ownership value, loyalty in an increasingly digital industry

In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent...

Subaru Tops J.D. Power Automotive Brand Loyalty Study Again

For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru...

15 Ways to Improve Communication in the Service Drive

Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need...
culture car dealership employees

Tips On How To Get Employees to Stick With You for...

Though clients give you business, employees are the ones that keep you in business. A happy, positively motivated employee base has been proven to...
career site

The Key to Building the Best Team at Your Dealership

Automotive is the second highest media spending industry in the U.S. and this spending shows no signs of slowing down. NADA data recently found...

Cutting Edge Dealership Loyalty Programs

In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for...

Are you winning the loyalty battle?

It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying...