Tag: loyalty

It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find...

How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...

On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about building a relationship with your customers. He says...

In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent...

For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru...

Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need...

Though clients give you business, employees are the ones that keep you in business. A happy, positively motivated employee base has been proven to...

Automotive is the second highest media spending industry in the U.S. and this spending shows no signs of slowing down. NADA data recently found...

In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for...

It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying...