Technician inspection videos are among the most powerful trust-building tools in the service department, but only when done right. A rushed, shaky, or confusing video checks a box but does...
It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find some sort of loyalty program or...
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about building a relationship with your customers. He says this is the best way to...
In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent repair facility will host classes that teach...
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues.
We need to take a closer look at...
Though clients give you business, employees are the ones that keep you in business. A happy, positively motivated employee base has been proven to increase sales and promote customer loyalty....
Automotive is the second highest media spending industry in the U.S. and this spending shows no signs of slowing down. NADA data recently found that mass market dealerships spend 8.9%...
In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for a new car. A dealer’s successful...