It’s a competitive market out there… One that we haven’t seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your dealership is vying for a share of what’s being called by some, a “flattening market.” Jim sat down with Steve Had, VP of Sales and Marketing Solutions with IHS Markit, to get his take on maintaining customer relationships. Hear why Steve says that looking for new insights to capture the attention of customers may be as simple as just picking up the phone.
Steve will be a speaker at the Automotive CX Summit, June 20-21st at the Ritz-Carlton in Marina del Rey, California.
