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Are you winning the loyalty battle?

It’s a competitive market out there… One that we haven’t seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your dealership is vying for a share of what’s being called by some, a “flattening market.” Jim sat down with Steve Had, VP of Sales and Marketing Solutions with IHS Markit, to get his take on maintaining customer relationships. Hear why Steve says that looking for new insights to capture the attention of customers may be as simple as just picking up the phone.

Steve will be a speaker at the Automotive CX Summit, June 20-21st at the Ritz-Carlton in Marina del Rey, California.

CBT News
CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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