Wednesday, December 8, 2021
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advertising

The real cost (and value) of social media advertising options

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Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive dealerships, Facebook, TikTok, Instagram, and YouTube can be effective channels for marketing. Facebook: Costs between $0.50 and $2.00 per click Facebook is a powerful platform […]
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reviews

Are high prices prompting bad customer reviews?

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If you speak with a local Southern California Audi salesperson, he’ll tell you that the cars they have are selling at list price. And that would be okay to most consumers if the manufacturer passed out dealer cash, incentive financing, or lease discounts. But the truth is that there are no discounts, and, to consumers, […]
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guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital...

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On today’s show, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, who discusses the revised Google’s Dealer Guidebook. We’re also joined by Brian […]
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Roger Love

Why it’s important to build a personal brand in the automotive...

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Melanie Borden, Vice President of Marketing at LotLinx. Lopes...
platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter, Facebook, LinkedIn, Instagram, YouTube, WhatsApp, and more, but those aren’t always the best ways for your dealership to reach your customers. Here’s why […]
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Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

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For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing strategies for savvy business owners, especially car dealers. The platform has […]
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millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of...

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Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from the Millennial demographic, and from 2012 to 2016, their share of all lease contracts grew by 49%. And an impressive 24% of Millennials aged 18-29 […]
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change agents

How Many Change Agents Work at Your Dealership?

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Our industry faces not waves of occasional change — but constant, everyday change that can help or hurt a dealership depending on how well you sense and respond to it. These everyday change catalysts include evolving business models such as car sharing, changing consumer behavior such as more personalized shopping, and the emergence of super […]
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content

How to Leverage Organic and Paid Content on Social Media

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There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800 million monthly user mark, and by September 2017, the photo […]
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Social

Attracting Your Customers Through Instagram and Facebook Using Cars Social

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On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership’s inventory to where your shopping audience is through their new ad product Cars Social. […]
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