Thursday, November 26, 2020
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Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

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For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing strategies for savvy business owners, especially car dealers. The platform has […]
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millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over...

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Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from the Millennial demographic, and from 2012 to 2016, their share of all lease contracts grew by 49%. And an impressive 24% of Millennials aged 18-29 […]
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change agents

How Many Change Agents Work at Your Dealership?

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Our industry faces not waves of occasional change — but constant, everyday change that can help or hurt a dealership depending on how well you sense and respond to it. These everyday change catalysts include evolving business models such as car sharing, changing consumer behavior such as more personalized shopping, and the emergence of super […]
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content

How to Leverage Organic and Paid Content on Social Media

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There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800 million monthly user mark, and by September 2017, the photo […]
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Social

Attracting Your Customers Through Instagram and Facebook Using Cars Social

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On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership’s inventory to where your shopping audience is through their new ad product Cars Social. […]
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Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and...

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There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800 million monthly user mark, and by September 2017, the photo […]
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How Should You Be Sharing Content On Your Dealership’s Social Media...

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Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership’s social media accounts and how to customize each post specifically for different channels. Social media platforms are very opportunistic for dealerships. When built and managed correctly, it can increase your visibility and sales. Recently Facebook stated […]
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social media

Influencer Marketing at Your Dealership

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With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and Gen Z are either already in the workforce or they are coming into it. They will be the next generation of prospective buyers that many industries have shifted their focus towards. […]
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social media

Building a Great Social Media Presence – Snapchat and Instagram

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Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the growth of customers but also brand awareness. However, to be able to grow your company you will need to create an extremely strong audience and […]
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fixed-ops

How to Create Value in Your Fixed-Ops Selling Process

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On this week’s edition of the Weekly Tune-Up, Becky Nixon goes over how sending a video to your customers could be more beneficial than a photo or email and discusses other methods that can help you create more value in your fixed-ops.
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