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Ben Mizes

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Ben Mizes is the CEO of Clever Real Estate, a real estate marketing firm that connects home buyers and sellers with top-rated agents at a discount rate.
millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
F&I

4 Ways to Ace the Customer F&I Interview

Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that...
biasvideo

What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture...

To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
inventory

How Dealers Can Trim Down Their New Vehicle Inventories this Fall

As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
Cheryl Millervideo

Cheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO (Part 1)

On today's very special edition of CBT News, our host, Jim Fitzpatrick visited AutoNation's corporate headquarters in sunny Ft. Lauderdale, Florida to be with...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...

Educating Your Team to Become Digitally Successful

On this week's episode of Kain & Co., David Kain invites you to his 15th annual Clients & Friends Digital Success Workshop. Join David...

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...