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Ben Mizes

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Ben Mizes is the CEO of Clever Real Estate, a real estate marketing firm that connects home buyers and sellers with top-rated agents at a discount rate.
millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
Don Reedvideo

Attracting Auto Technicians in a Highly Competitive Market – Don Reed, DealerPRO Training

On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops training platforms for dealers. VIDEO...
Acertusvideo

Outsourcing Your Logistics Can Reduce Expense

On today’s show, we’re pleased to welcome Mark Harvey, Vice President of Sales for Acertus, a tech-forward, automotive logistics and services company. VIDEO TRANSCRIPT: Jim Fitzpatrick:...
dealers

The New Normal: Turning Good Dealers Into Great Dealers

Going from good to great requires building a customer-centric dealership organization.  Customer-centricity is a requirement for the New Normal, which is critical to improving...
communicator

Becoming a Master Communicator

Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
EchoParkvideo

Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion...

On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...

How to Be Productive When Traffic is Slow

On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...