Tag: information

video

Five Types of Video Content To Share With Your Audience in 2020

Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
Barra

GM CEO Barra Encourages Young Girls to Consider a Career in the Auto Industry

Despite small glimpses of recent progress, Women have continued to be underrepresented across the entire auto industry. According to data collected by Catalyst, women...

‘I’m Never Going to Own a Car Again’ NYC Mayor de Blasio Pushes Mass...

“Cars are the past, the future is going to be mass transit, biking, walking…I’m never going to own a car again, I can tell...
mike cavanaughvideo

Mike Cavanaugh on the State of BDCs: ‘Dealers have to make a commitment’

The role of the BDC is becoming ever-important in today's business climate. The days of having a call center type of environment where employees...
relationship

Studies Show Key to Selling is Relationship over Product

The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...