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print advertising

Is There Still Value in Print Advertising?

We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era,...
LivePerson Automotivevideo

How Angela Krause Family Ford Improved Their Customer Experience and Enhanced Client Communications By...

In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer...
facilitatorvideo

How Sellers Auto Group Increased Sales With the Help of a Facilitator – Sam...

Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
customers

Teaching Customers About Maintenance in the Information Age

Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service...

Why Vehicle Price is Actually Your Friend

On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.

Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...