Tag: digital retailing
Selling cars despite the current economic uncertainty
Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general...
Tips and tricks for creating topnotch merchandising photos
I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale...
Website personalization is the key to attracting the modern car buyer
The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
Does speed hurt quality? Taking a closer look at digital retailing
Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker....
Virtual tours and contactless delivery: how to embrace digital retailing
COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for...
Non-traditional Advertising: Thinking outside the box for dealership success
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...
How to secure lender-qualified payments upfront with digital retailing — Pete...
Today's economic headwinds have forced dealerships nationwide to alter how they achieve customer satisfaction. On today’s Inside Automotive, we’re joined in studio by Pete...
First impressions matter: What message does your dealership’s website send?
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto...
Why marketing automation and a customer data platform (CDP) are the...
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...
Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
