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board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
female car buyersvideo

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...

 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
transition

Five Tips for Handling Internal Staff Transitions Within Your Dealership

In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...