Tag: digital retailing

On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...

Technology and the global pandemic have accelerated much of today’s customer and employee expectations. Today on Inside Automotive, we’re pleased to welcome back Adam...

A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...

When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...

Automotive analytics firm S&P Global Mobility recently announced the acquisition of digital retailing platform Market Scan. On this episode of Inside Automotive the Managing...

When we last met with Jim Ziegler, the 'Alpha Dawg,' a veteran of the automotive retail industry and president of Ziegler SuperSystems, he shared...

After peaking in 2020 in part because of digital retailing, customer satisfaction declined for the second year in a row, according to recent Cox Automotive research....

Cox Automotive is committed to enhancing its products to facilitate faster vehicle transactions and provide consumers with a seamless online-to-offline experience. At this year's...

From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many...

As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future...