Tag: digital retailing
Digital Retail Trends to Implement at Your Dealership in 2019...
Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon, dealers need to be aware of the changes that need to take place. Today, Jim speaks with Andy MacLeay, director of digital marketing for dealer.com to discuss the latest digital retail […]
Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive
John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News to talk to us about HomeNet’s rebranding. HomeNet’s new look focuses more on digital retailing and through this, helping their dealers turn shoppers into buyers. Founded in 1999 and later acquired […]
The 3 Things Technology Should Do for You
Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology throughout dealer systems and workflows. Sure, lots of expensive solutions do many great things. And there are many wonderful ideas that might one day become the next “sliced bread.” But they […]
Lacking of Transparency is Selling Bottleneck
Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this writing, all that remains to rescind the guidance is President Trump’s signature). It’s clearly good news for auto dealers who count dealer markups as an important profit center. (And I bet […]
Staying Ahead in an Ever-Changing Marketplace
Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides; never-ending staffing problems; etc. In so many ways, these day-to-day issues are simply a part of selling cars in 2018. So much so, that the dilemma facing many operators today is […]
The Evolution of Automotive Sales
On this week’s episode of Auto Marketing Now, Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers need to listen to; digital retailing and the evolution of automotive sales.
The Digital Road to the Sale
On today’s episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp’s recently launched digital retailing platform.
Automotive Tango Weaves Technologies & People Together to Connect With...
Let’s say you’ve made the leap and are using messaging with consumers, both chat and text, on your dealership websites. Good job! We know your dance card is full, but now it’s time to take the next step with Automotive Tango and here’s why: Contact At Once! customers who Tango make almost double the number […]
Online Guided Selling as a Website Strategy
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle. One of the primary reasons why I implored dealerships to relinquish their attachment to static lead forms is because […]
How to Become a Digital Retailer In 2018
From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely self-serviced with limited human interactions. For this sole purpose, auto dealerships and retailers have started to embrace digital retailing. Simply put, digital retailing is the process which allows consumers to easily […]
