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engagement

Dealer Forward: Personalizing Engagement – Everywhere

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Welcome to the special marketing edition of Dealer Forward: Reimagining Retail for the Automotive Industry Segment - Powering personalized experiences. In today’s episode, Katie...
PureCars

5-step guide to modernizing the buyer’s journey

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Projections for U.S. light-vehicle sales in the next five years are optimistic, according to research shop Benchmark Co. By 2025, there will be a...

How Market Scan is eliminating the disconnect between auto retail professionals...

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Automotive retail professionals are gearing up for the start of the 2021 NADA virtual show, including Rusty West, Co-Founder and President of Market Scan,...
dealership chat

How all components are in place for automotive digital retailing in...

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It is certainly an understatement to say the world has been turned on to online shopping and digital retailing. According to Adobe Analytics, during...
digital retailing

How dealerships and OEMs reimagine the sales process with digital retailing

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The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing...
women

Marketing to women in the post-COVID world

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We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...
digital retailing

A conversation with Hyundai’s Jared Dowdy: The goals and future of...

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A buzzword in the automotive industry that seems to be losing its impact is digital retailing. Meaning different things to different people and with...

NCADA President Robert Glaser on digital transactions, industry consolidation, and EVs

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Major auto retailers like Lithia Motors and Sonic Automotive have continued to grow at a rapid pace, acquiring both large and small dealerships across...
Vroom

Has Vroom taken its Super Bowl commercial too far this year?...

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Super Bowl commercials are known for being highly entertaining, and effective at grabbing viewers' attention. Every year, millions of consumers sit down to enjoy...

The importance of integrating new retail methods into future dealership strategies...

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Today on CBT News, anchor Jim Fitzpatrick is joined by Doug Stephens, founder and CEO of The Retail Prophet. His company is one of...