About: Greg Uland, Vice President Marketing, Reynolds and Reynolds
Greg Uland, Vice President Marketing, Reynolds and Reynolds
Greg Uland is the vice president of marketing for Reynolds and Reynolds. He is responsible for all marketing and understanding and defining Reynolds’ unique position in the automotive retailing market. During his 16-year career with Reynolds, he has established a background in marketing, sales, fixed operations, and dealership marketing.
Dealerships are complex ecosystems, where every action plays a role in shaping the customer journey and overall operations. Because of that, technology has become the backbone of dealerships, with digital...
Automotive retail is and always has been a complex business. Selling a car is one of the most complicated transactions out there, increasingly so when you throw online retailing into...
The pressure for convenient, online options has driven dealers to find new ways of doing business, while upholding their tried and true operations at the same time.
The result? A balancing...