Tag: digital retailing

One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...

Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive...

Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying...

Jay Ku is relatively new to the automotive industry. Roughly nine months ago, he joined TrueCar, one of the industry's leading online marketplaces for...

Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used...

In an ever-evolving landscape where convenience and innovation rule the road, automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer...

Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer...

As technology continues to push boundaries and redefine norms, it's essential to understand where the industry stands and where it's headed. According to a...

While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...

Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a...