Tag: dealership
Recall repairs stand out as an opportunity for auto dealers
According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53...
Ways to effectively market your dealership
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it?...
Distracted driving remains an entrenched bad habit
We are all told not to text and drive, and we should definitely wait to pick up whatever we dropped on the floors of...
How data is driving the next era in automotive retail
Exiting a year of unprecedented highs and lows, the automotive industry entered 2021 with a mix of challenges and opportunities. New supply interruptions and inventory shortages...
How remote work is affecting pay structures and staffing nationwide
Prior to the pandemic economy shutdowns, less than 10% of Americans in the workforce were full-time remote workers. Virtually none of the auto retail...
The importance of having an in-person experience in a digitized car...
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...
It is time to stop debating & hire a digital marketing...
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was...
Key security a priority in the dealership
When customers show up at a dealership for sales or service, they likely aren’t really thinking about how cars might get stolen during their...
Kerri Wise on how auto dealers can foster a more-inclusive culture
Today on CBT News, Kerri Wise joins the show to tackle some of the most pressing issues facing the retail automotive industry. Wise is...
How Stellantis is working with its dealers to overcome challenges in...
There were many lessons learned in 2020 for dealers across the country. On today’s show, CBT News host Jim Fitzpatrick is joined by David...
