If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an...
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am...
Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem solver and leading your customers to...
Have you ever felt that the automotive industry is changing before your eyes? Things that were only a concept ten years ago are becoming commonplace today. This situation can be...
Often what makes one dealership stand out from the others is not their product but their service. In today's world of individualized marketing, customers are used to shopper-centric buying journeys...
The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than ever to determine who would make...
People call your dealership. Why? Well, David says for several reasons. Some of those reasons might be annoying, especially if they don’t show up. David explains what to do next...
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place...
Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to...
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it...