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Delivering Convenience and Consistency as Part of the Dealership Experience

Often what makes one dealership stand out from the others is not their product but their service. In today’s world of individualized marketing, customers are used to shopper-centric buying journeys and are highly sensitive to any perceived pain points along the way to a purchase. Ensuring convenience and consistency are two ways to build customer […]
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Chana Perton
Chana is an freelance journalist for Atlanta Small Business Network

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