Monday, July 4, 2022
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How auto dealers can maximize profits with fewer new car sales

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If you take a look at the number of vehicles on the road these days, you’ll notice that fewer and fewer of them are new vehicles. In fact, most people are opting to buy used cars rather than buy brand new ones. The average age of vehicles on the road is around 12 years. What’s […]
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lifetime customers

Four strategies for creating lifetime customers at the dealership

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Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even...
soft phone skills

The 4 soft phone skills that will matter in 2022

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When going on a first date, you wouldn’t show up looking like you just rolled out of bed, would you? Of course not! You’d go the extra mile to make sure you were presenting the best version of yourself. You might even greet your date at the door with flowers. So why go to all […]
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crinite

Sales consultant Frank Crinite on how to sell beyond the market...

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Are you striving to hit the next level as a salesperson? Our next guest has made quite a name for himself as his sales numbers and volume are virtually unheard of. On today’s show, we’re pleased to welcome Frank Crinite, Sales Consultant with Piazza Honda of Springfield, to discuss what the market looks like beyond […]
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salaries

Salaries in America have risen in the past year. How does...

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The Bureau of Labor Statistics reported on Friday that employee pay in the form of wages and salaries increased by the highest rate on record through the third quarter of 2021. Between the beginning of July and the end of September, pay increased by 1.5% and the cost of benefits increased by an additional 0.9%. […]
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service

Service: It’s time to make status updates your friend, not your...

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According to Car Wars data gathered from thousands of dealerships across North America, only 26% of outbound calls made by service departments in 2021 were regarding vehicle status updates. Comparatively, in 2020, 30% of outbound calls referenced status updates. With the current shift in focus to service for many dealerships, agents are making a concerted […]
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loyalty marketing program

Why and how to implement the messaging-first dealer concept

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 On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the messaging-first dealer concept, a strategy Kain developed through a partnership with Podium.  Kain says to imagine a guest going to your dealership website, selecting a vehicle, and then inquiring further about the vehicle, like price or financing. […]
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sales

Building a sales-minded parts team to grow your parts department

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If you want to create meaningful growth in your parts department, you need to maximize sales online and over the counter. The way to do this is to train your parts advisors to become better salespeople. Let’s face it, most parts advisors are not trained to be salespeople. Customer interactions, upselling, and similar sales techniques […]
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Hyken

10 things that can harm your relationships with customers

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I’ll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he discusses 10 loyalty killers that can terminate your relationship with your customers. On today’s show, we’re pleased to welcome back customer service and experience expert, New York Times and Wall Street […]
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Michelli

What is ‘proactive service’ and why it is important for your...

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Don’t miss the opportunity for your organization to offer a service that is proactive as opposed to reactive. What’s the difference you may ask? Well on today’s show Joseph Michelli, CEO of The Michelli Experience and New York Times best-selling author of his latest book, Stronger through Adversity, joins us to discuss this and the […]
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