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warranties

Why selling extended warranties is good for customer relations

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The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection....
service customers

5 tips to make service more convenient for your customers

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With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is...
lifetime customers

Four strategies for creating lifetime customers at the dealership

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Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even...

How auto dealers can maximize profits with fewer new car sales

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If you take a look at the number of vehicles on the road these days, you’ll notice that fewer and fewer of them are...
soft phone skills

The 4 soft phone skills that will matter in 2022

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When going on a first date, you wouldn’t show up looking like you just rolled out of bed, would you? Of course not! You'd...
crinite

Sales consultant Frank Crinite on how to sell beyond the market...

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Are you striving to hit the next level as a salesperson? Our next guest has made quite a name for himself as his sales...
salaries

Salaries in America have risen in the past year. How does...

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The Bureau of Labor Statistics reported on Friday that employee pay in the form of wages and salaries increased by the highest rate on...
service

Service: It’s time to make status updates your friend, not your...

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According to Car Wars data gathered from thousands of dealerships across North America, only 26% of outbound calls made by service departments in 2021...
loyalty marketing program

Why and how to implement the messaging-first dealer concept

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 On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the messaging-first dealer concept, a strategy Kain developed...
sales

Building a sales-minded parts team to grow your parts department

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If you want to create meaningful growth in your parts department, you need to maximize sales online and over the counter. The way to...