Thursday, September 23, 2021
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data

Tips to leverage the data you already have to close...

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We live in a world that is being consumed by the long reach of so-called ‘big data’. It influences nearly every facet of our economy, our consumer choice, and how we interact with the world around us. The more clever among us have even said that ‘data is the new oil’. A commodity of immense […]
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car sales

What is the future of car sales according to Kelley...

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Many of us have experienced driving down a street and seeing various car dealerships, ranging from large, branded chain dealerships to small, local auto sales shops. In the past few decades, it has been common for families to own a group of dealerships in their town, and oftentimes these families were quite well-known and involved […]
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customer experience

8 unique ways to provide a better customer experience than...

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On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses eight ways car dealers can out-experience their competition. Dealers that provide a better customer experience will give themselves a sizable advantage and improve retention rates. Not all customers view the transactions the same way. Dawson says he calls this the […]
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F&I

F&I’s three-tier approach: Serve, Connect, Sell

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We make things way too difficult in the F&I office. We often forget that people buy from people that they like and trust. We spend an abundance of time drilling and rehearsing fancy closes and word tracks, but we fail to truly connect with the customer. You can almost forget how many miles the customer […]
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Video communication during service visits breaks the trust barrier

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According to a 2020 study by CDK Global, 55% of consumers identified distrust as one of the main reasons for choosing aftermarket service providers over the dealership. What should come as no surprise to anyone, two overarching beliefs dominate their reasons for not trusting franchised service departments: they’re going to be upsold services they don’t […]
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Lewis

Why management training can make or break your car dealership...

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On today’s show, we’re pleased to welcome back David Lewis, President and CEO of David Lewis and Associates, and also the host of CBT’s original series, Straight Talk. He joins us today to discuss the vital importance of management training. Lewis begins the conversation by discussing who is actually training today’s managers. Lewis says it’s […]
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dealership

FL car dealership’s huge statement on retail: dealer lots aren’t...

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As you drive along the scenic NE 151st Street in Miami, a stunning seven-story building dominates the south side. It isn’t an apartment complex or an office building, nor is it anywhere near a cruise terminal. It’s Warren Henry Auto Group, a group of brands that specialize in luxury and ultra-performance. Let’s call it what […]
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second voice

Why and how to implement the messaging-first dealer concept

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the messaging-first dealer concept, a strategy Kain developed through a partnership with Podium.  Kain says to imagine a guest going to your dealership website, selecting a vehicle, and then inquiring further about the vehicle, like price or financing. Kain […]
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performance

This is a MUST DO list for maximum fixed ops...

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Everyone needs a job description of their job that outlines what is expected and the actions you will need to execute to succeed in that job. That said, what are the MUST DOs for maximum performance? Along with the list below, as a consultant, trainer, and coach, I also have detailed daily, weekly, and monthly […]
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David Lewis

Auto retail expert David Lewis discusses how car dealers can...

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On today’s show, we’re pleased to welcome David Lewis, President, and CEO of David Lewis and Associates, and the host of Straight Talk right here on CBT News. Lewis begins the conversation by discussing the ongoing inventory storages. Lewis says he isn’t tired of discussing it, but people need to realize, there is nothing we […]
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