In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were doled out, the majority of them...
According to a recent report, service departments now comprise 49 percent of a dealership's gross profit. CBT Automotive Network sits down with Jim Roche, VP of marketing and management services...
When it comes to customer retention, servicing is one of the primary tools dealerships can use to keep customers coming back after they have purchased their vehicle. However, it is...
On today’s CBT Newscast for Tuesday, May 8th, 2018:
Automotive CX Summit Promises High-Value Experience for All Attendees
Jon Munzel, the founder and President of the Thought Leadership Summits, joins us on...
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of reminding them is by suggesting an...
On this week's episode of the Weekly Tune-Up, Becky talks about earning a good reputation one customer at a time and staying consistent in order to retain those customers.
On today's CBT Newscast for Tuesday, October 3rd, 2017:
William Wallace: Why dealers are an important piece of eVehicle future
When customers have issues with their vehicles, they go to the dealership...
Managing a service department by looking only at your monthly financial reports can be like driving a car with your eyes closed. You don’t see the real numbers that determine...
On today's CBT Newscast for Monday, September 4th, 2017:
Speaker and Author Rob Shallenberger on engaging your employees
Did you know that on average, 2 out of 3 employees at your dealership...