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Tips from the Pros

Being Your Customers’ Liaison

David Lewis
By David Lewis
After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of reminding them is by suggesting an oil change every 6-12 months. Hear why David suggests being your customers’ liaison and how it can help with customer retention.
customer retention
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David Lewis
David Lewis
David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.

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