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When it comes to engaging with your customers, every interaction should be considered an opportunity to showcase your brand.

4 ways dealers and automakers can support customers and drive loyalty

In the past three years, nearly every industry has experienced a dramatic shift in consumer expectations. The auto industry is no exception, with services...
With some forethought and customer insight, ethical upselling can be used to reinforce trust and confidence in the dealership.

Upselling with integrity: building trust and value for long-term customer loyalty

Upselling is a crucial strategy for improving the bottom line of every deal, but how sales staff approach this essential task can make all...

Time: your most precious, most perishable, and most profitable product

I was introduced to a new term recently, “aftersales.” After 40+ years in the automotive business I was unfamiliar with the word. Aftersales refers...
Unlock the secrets of customer retention at your dealership with personalized connections. Elevate customer satisfaction for lasting success.

Mastering customer retention: How to personalize connections at your dealership

Your sales team is knocking it out of the park! Customers are coming in, and the sales team is meeting them where they are...
Hiers lifetime warranty

The surprising way Boniface Hiers Auto Group doubled its service revenue

Customer retention has increasingly become more critical and a more prominent factor when contributing to the success of dealerships today. With more options available...

5 simple ways to improve customer retention and satisfaction

If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are...
customer retention service Suzuki

Missed opportunities to grow customer retention in the service drive

There is no doubt that the service department is where dealership sales are occurring. On today's edition of CBT Now, Jennifer Suzuki, president of...

5 areas where dealers can communicate better with customers

About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if...
Kia, sales volume

Kia dealerships place last in customer sales satisfaction

Kia is warning its American dealers about poor performance, in response to a J.D. Power study. The research, which analyzed customer sales satisfaction in the...

AutoNation To Expand After-Sales Business with Acquisition of RepairSmith

Fort Lauderdale, FL December 12, 2022 — AutoNation, Inc. (NYSE: AN), America's largest and most admired automotive retailer, today announced it has entered into an agreement to...