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customer retention

How to foster outstanding customer retention at your dealership – Paul...

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Car dealers have learned now, more than ever, about the importance of customer retention within their dealerships. Today on Inside Automotive, we're joined by...
car buying experience

The 4 essential rules to successful selling

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process, which are the four rules to sales success. Every salesperson know personal charisma can go a long way in getting customers to buy.. However, there are certain principles that tend to […]
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service visit

Why booking the first service visit is key for customer retention

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With new vehicle inventory still hard to obtain and used car prices significantly higher than just a year ago, it’s to be expected that...
TraXtion

Is your service department prepared for electric cars? – David Boyle...

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Is your dealership equipped to handle the sale and service of electric cars? As consumers consider EVs more seriously, experts say now is the...
TraXtion

Why car dealers can’t afford to overlook tire sales – David...

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Welcome to another edition of Inside Automotive on the CBT Automotive Network. Tires are essential in everyday life, whether you're a car dealer or...
AI

AI in auto retail: How advanced tech benefits business

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Older millennials, Gen Xers, and Baby Boomers probably first think about The Jetsons and The Matrix when (AI) Artificial Intelligence is mentioned. It’s much more integrated into real life than it is a fictional futuristic technology, and its presence in auto retail has made a lasting impact already. A new eBook from CDK Global titled […]
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service

How AI helps to retain more service customers

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The current inventory shortage presents a problem for dealership service departments. Fewer new vehicle sales will translate to fewer service customers in the coming years. This means it is more important than ever to focus on customer retention in the service department. Yet, in most dealerships, service staff are too busy to keep in touch […]
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customers

Attracting customers with no car deals in sight

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Even though many consumers have been back in the market for a new or used car, there continues to be a lack of available discounts and deals for shoppers. The COVID-19 pandemic has undoubtedly hindered the auto industry due to the shortage of parts and various shutdowns throughout the past year and a half. This, […]
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dealer

When dealers and partners match talent and tech, consumer experience shines

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Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that is seamlessly woven into their everyday lives. They also expect the option to shop while on the go or from their couch, with a scroll […]
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Roger Love

How should car dealers market their service department?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks Moon, should dealers market their service department? The service department has been the financial backbone of nearly every automobile dealership in America. Yet, when it […]
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