TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


customer retention

Hyundai Motor America has introduced a new customer loyalty initiative called Hyundai Rewards, offering benefits to all owners.

Hyundai launches tiered Rewards program to boost customer loyalty

- July 16, 2025
Hyundai Motor America has introduced a new customer loyalty initiative called Hyundai Rewards. The free program offers benefits to new and existing Hyundai owners, including vehicle purchase discounts and reduced...
Headlines Articles
Unlock the secrets of customer retention at your dealership with personalized connections. Elevate customer satisfaction for lasting success.

Mastering customer retention: How to personalize connections at your dealership

- November 17, 2023
Your sales team is knocking it out of the park! Customers are coming in, and the sales team is meeting them where they are and offering excellent customer service. Their...
Sales & Marketing Articles

Time: your most precious, most perishable, and most profitable product

- October 12, 2023
I was introduced to a new term recently, “aftersales.” After 40+ years in the automotive business I was unfamiliar with the word. Aftersales refers to anything sold to the customer...
Fixed-Ops Articles
When it comes to engaging with your customers, every interaction should be considered an opportunity to showcase your brand.

4 ways dealers and automakers can support customers and drive loyalty

- July 6, 2023
In the past three years, nearly every industry has experienced a dramatic shift in consumer expectations. The auto industry is no exception, with services like online car sales and EV...
Sales & Marketing Articles
With some forethought and customer insight, ethical upselling can be used to reinforce trust and confidence in the dealership.

Upselling with integrity: building trust and value for long-term customer loyalty

- June 20, 2023
Upselling is a crucial strategy for improving the bottom line of every deal, but how sales staff approach this essential task can make all the difference now and down the...
Sales & Marketing Articles
Hiers lifetime warranty

The surprising way Boniface Hiers Auto Group doubled its service revenue

- May 16, 2023
Customer retention has increasingly become more critical and a more prominent factor when contributing to the success of dealerships today. With more options available to their customers, Boniface Hiers began...
Inside Automotive Management & Leadership

5 simple ways to improve customer retention and satisfaction

- March 7, 2023
If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are essential for your service center’s success...
Fixed-Ops Articles
customer retention service Suzuki

Missed opportunities to grow customer retention in the service drive

- February 7, 2023
There is no doubt that the service department is where dealership sales are occurring. On today's edition of CBT Now, Jennifer Suzuki, president of eDealer Solutions, acclaimed sales trainer, and...
Fixed-Ops CBT Now
customers

5 areas where dealers can communicate better with customers

- January 16, 2023
About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you...
Sales & Marketing Articles
Kia, sales volume

Kia dealerships place last in customer sales satisfaction

- December 13, 2022
Kia is warning its American dealers about poor performance, in response to a J.D. Power study. The research, which analyzed customer sales satisfaction in the mass market, ranked Kia last, placing...
Articles Headlines

Latest Articles

TrueCar achieves profitability and calls for a new standard in automotive pricing
Latest Articles 04/16/26

TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Pentagon boosts weapons production with automakers, Ford unifies EV strategy, Tesla outlook improves

Pentagon taps automakers to boost weapons production capacity
Latest Articles 04/16/26

Pentagon taps automakers to boost weapons production capacity

Ford creates unified product organization to accelerate EV, software rollout and margin goals
Latest Articles 04/16/26

Ford creates unified product organization to accelerate EV, software rollout

Tesla outlook strengthens as software updates fuel investor confidence
Latest Articles 04/16/26

Tesla outlook strengthens as software updates fuel investor confidence

New-vehicle affordability improves for fifth straight month
Latest Articles 04/16/26

New-vehicle affordability improves for fifth straight month

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
Latest Articles 04/16/26

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge

Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
Latest Articles 04/16/26

The key to closing deals underwater

CarMax shares fall 14% as new CEO Keith Barr unveils turnaround plan focused on lower-priced vehicles amid softening consumer demand.
Latest Articles 04/15/26

CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
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