Wednesday, December 8, 2021
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customers

Attracting customers with no car deals in sight

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Even though many consumers have been back in the market for a new or used car, there continues to be a lack of available discounts and deals for shoppers. The COVID-19 pandemic has undoubtedly hindered the auto industry due to the shortage of parts and various shutdowns throughout the past year and a half. This, […]
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service

How AI helps to retain more service customers

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The current inventory shortage presents a problem for dealership service departments. Fewer new vehicle sales will translate to fewer service customers in the coming years. This means it is more important than ever to focus on customer retention in the service department. Yet, in most dealerships, service staff are too busy to keep in touch […]
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dealer

When dealers and partners match talent and tech, consumer experience...

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Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that is seamlessly woven into their everyday lives. They also expect the option to shop while on the go or from their couch, with a scroll […]
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Roger Love

How should car dealers market their service department?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks Moon, should dealers market their service department? The service department has been the financial backbone of nearly every automobile dealership in America. Yet, when it […]
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Roger Love

Is your dealership leaving money on the table in the...

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On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Adam Marburger, President of Ascent Dealer Services. Marburger is one of the leading authorities in F&I department management. Lopes gets straight to the point by asking— is your dealership leaving money on the table in the F&I office? If yes, […]
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customers

5 areas where dealers can communicate better with customers

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About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if you are doing everything right, you might lose a customer. However, if you aren’t communicating with your audience, you have a much higher chance of them going elsewhere. That’s why you […]
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F&I

F&I’s three-tier approach: Serve, Connect, Sell

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We make things way too difficult in the F&I office. We often forget that people buy from people that they like and trust. We spend an abundance of time drilling and rehearsing fancy closes and word tracks, but we fail to truly connect with the customer. You can almost forget how many miles the customer […]
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service

How to get customers to come back for the first...

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t have that option, how could you get your buyer in for their first service? Let’s look at some ways to get them back and keep […]
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service

Tips to increase consumer enthusiasm in the service department

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The stark reality for dealerships remains that keeping customers loyal is difficult. After five years of ownership less than one in three-vehicle owners continues to frequent a franchised dealership for auto service and repairs, and even fewer still go to their selling dealer. Acquiring new customers is increasingly expensive, likely over $700 per new car […]
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customer

Five tips to improve customer retention in the service drive

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We all know that locating new customers is more expensive than keeping the ones you have. Studies say it can be five times more costly to pick up a new customer than retain an existing one, and often those same studies will point to the need for analytics. To be sure, analytics are essential in keeping track of […]
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