Wednesday, December 2, 2020
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one-price selling

The biggest advantage for dealers who use one-price selling – Mark...

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As dealers continue to navigate the COVID-19 pandemic and digital retailing, more are finding than an easy, frictionless experience for the consumer is the way to go. On today’s show, we talk to Mark Rikess, Founder of Digital Air Strike and CEO of The Rikess Group, about how dealers can benefit from a one-price selling […]
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web traffic

Tips to turn high-intent web traffic into sales

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Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren’t they turning into sales? This is web traffic that has performed transactional searches and has landed on your site and performed a lead-generating activity, and you don’t […]
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auto industry

CBT Automotive Newscast: August 14, 2020

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Today’s Featured Interview: Prime Automotive CEO Todd Skelton on How Business Has Changed in the Last 6 Months Prime Automotive Group was growing tremendously before the COVID-19 outbreak. CEO Todd Skelton was tasked with keeping the momentum up while also managing the impact of the pandemic. Todd joined us to talk about strategies for maintaining […]
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customers

Tips for Retaining Customers Amid the COVID-19 Pandemic

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There is no doubt in anyone’s mind that the COVID-19 pandemic has greatly impacted businesses and consumers in a way most people would have never expected. Businesses of all forms are having to cut budgets, lay off employees, and miss out on a lot of face-to-face interactions that are normally a critical component for the […]
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service

Bill Springer on What Consumers Value Most in the Service Department

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DriveSure surveyed nearly 2,000 vehicle owners to find out what it takes to retain their service business at car dealerships and Bill Springer, President of DriveSure is here to discuss those findings. The majority of the car owners that were surveyed in the 2020 Dealership Service Retention Report have their vehicles serviced at new car […]
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Subaru

Subaru Tops J.D. Power Automotive Brand Loyalty Study Again

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For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or purchasing a subsequent vehicle have a loyalty rate of 60.5 percent. That rate narrowly beats out second-place Toyota with a loyalty rate of 60.3 percent […]
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customer

The Most Profitable Business Strategy Is Your Current Customer Base!

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Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building processes, technologies and expertise for acquiring new customers to get more business. And yet, common marketing wisdom tells us that customer retention is where longevity and profitability truly lies. Because of […]
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service appointment

How to Maximize the Service Appointment Process and Retain More Customers

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On this week’s episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how managers can use the service appointment process to sell convenience to the customer.
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ads

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut...

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It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can bring advertising messaging right to the eyes of consumers. Through fairly new techniques like social media ads, remarketing, web analytics research, and marketing automation dealerships […]
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customer retention

Customer Retention: They Have to Like You

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From dealership standpoint, customer retention for the long term is totally dependent on personal relationships with your staff. The question “Would you take your car to the dealer for a repair out of warranty?” is a moot point if the dealership has treated the customer the right way, along the way. Did the customer have […]
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