On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process, which are the four rules to...
While the average passenger vehicle on the road in the U.S. today is increasing in age – hitting more than 12 years old in 2020 – the number of annual...
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every...
Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set of shoppers. While having inventory might...
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a loyalty marketing program. It's one that...
I'll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he discusses 10 loyalty killers that can...
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped as a result of these shortages....
On today’s show, we’re pleased to welcome Jessica Caldwell, Edmunds' Executive Director of Industry Insights, to give us an update on automotive industry sales and inventory insights.
Caldwell says it's definitely been...
Profound change is often triggered by adversity.
As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still an opportunity to make a profound...
In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side of the dealership, these statistics should...