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service customers

8 strategies for winning over out-of-warranty service customers

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While the average passenger vehicle on the road in the U.S. today is increasing in age – hitting more than 12 years old in...
retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
online

Where to focus the online journey for pickup truck buyers

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Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set...
loyalty marketing program

Why your dealership needs a loyalty marketing program

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a...
Hyken

10 things that can harm your relationships with customers

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I'll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he...
loyalty

Why car dealers need to focus on increasing customer loyalty today

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Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
inventory

How long will car dealers feel the effects of the inventory...

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On today’s show, we’re pleased to welcome Jessica Caldwell, Edmunds' Executive Director of Industry Insights, to give us an update on automotive industry sales and...
customers

Doing more with less

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Profound change is often triggered by adversity. As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still...
service

Best strategies to develop your car dealership’s service business

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In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side...
driving assistance

CBT Automotive Newscast: August 11, 2020

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Today's Featured Interview: CA Dealer Hilary Haron on Facing Inventory Concerns and Encouraging Women to Work in Automotive Recently, women have made progress towards gaining better...