The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession.
When that economic hell broke loose, Marcus Sheridan was seven years into...
What do we know about automotive consumers today? They know exactly what they are looking for, how many you have in stock, and how every dealer in the region is...
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
So when you look around dealerships now, you’ll see free coffee and free snacks...certainly a bonus for customers, but are those things (or whatever your dealership offers for free) important...
On today's show:
Mike Esposito, President and CEO of Auto/Mate, explains why CSI scores have nothing to do with loyalty
Todd Gunderson, VP of Franchise and Major Deals at NextGear...
On today's show:
- A look at how one Chevy store has built a base of loyal repeat customers
- Daily Tune-up with Mark Tewart on improving your trade evaluation skills, brought...