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By strategically building their own service-to-sales pipeline, dealers of all sizes and OEMs can fuel their service drive’s profitability

How to adapt your dealership to navigate the service-to-sales evolution

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The service department has always proven to be a major driver of profitability for dealers of every size. Even so, current market dynamics are increasingly...
brand loyalty

Tesla dethrones Ford in automotive brand loyalty awards

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According to the S&P Global Mobility and Automotive Loyalty Awards, published on Feb. 27, Tesla has dethroned Ford in the category of overall loyalty...
customer loyalty

How to foster customer loyalty during tough economic conditions

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There's much debate among economists about when a recession is coming or if one is on the horizon. Some may even feel that we're...
economic shutdown with customers

How to build consumer loyalty during an economic downturn

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There's much debate among economists about when a recession is coming or if one is on the horizon. Some may even feel that we're...
loyalty customers

7 tips to build customer loyalty

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It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find...
customers

Report identifies six customer journey challenges the auto industry faces

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Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...
trade-ins

Top tips to boost trade-ins and repeat business

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Inventory challenges are still plaguing dealerships as the semiconductor shortage and supply chain issues continue. While new-vehicle supplies have declined, the recent focus has...
car buying experience

The 4 essential rules to successful selling

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process,...
service customers

8 strategies for winning over out-of-warranty service customers

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While the average passenger vehicle on the road in the U.S. today is increasing in age – hitting more than 12 years old in...
retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...