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loyalty customers

7 tips to build customer loyalty

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It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time-consuming, so most businesses work to find...
customers

Report identifies six customer journey challenges the auto industry faces

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Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...
trade-ins

Top tips to boost trade-ins and repeat business

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Inventory challenges are still plaguing dealerships as the semiconductor shortage and supply chain issues continue. While new-vehicle supplies have declined, the recent focus has...
car buying experience

The 4 essential rules to successful selling

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process,...
service customers

8 strategies for winning over out-of-warranty service customers

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While the average passenger vehicle on the road in the U.S. today is increasing in age – hitting more than 12 years old in...
retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
online

Where to focus the online journey for pickup truck buyers

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Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set...
loyalty marketing program

Why your dealership needs a loyalty marketing program

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a...
Hyken

10 things that can harm your relationships with customers

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I'll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he...
loyalty

Why car dealers need to focus on increasing customer loyalty today

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Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...