Thursday, June 30, 2022
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car buying experience

The 4 essential rules to successful selling

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process, which are the four rules to sales success. Every salesperson know personal charisma can go a long way in getting customers to buy.. However, there are certain principles that tend to […]
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service customers

8 strategies for winning over out-of-warranty service customers

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While the average passenger vehicle on the road in the U.S. today is increasing in age – hitting more than 12 years old in...
customers

Report identifies six customer journey challenges the auto industry faces

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Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a seamless transition in an omnichannel sales environment have seen great strides made while other areas of auto retail seem the same as they did decades […]
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retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every parts department should use to its advantage, retargeting and remarketing. The two are often interchanged but they encompass different aspects of the overall marketing process. […]
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online

Where to focus the online journey for pickup truck buyers

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Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set of shoppers. While having inventory might be the best way to capture buyers in this segment right now, the competition is fierce. Certain aspects of the online experience can either help […]
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loyalty marketing program

Why your dealership needs a loyalty marketing program

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a loyalty marketing program. It’s one that will afford you the opportunity to retain the guest that has trusted your dealership and team for both sales and service over the years and […]
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Hyken

10 things that can harm your relationships with customers

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I’ll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he discusses 10 loyalty killers that can terminate your relationship with your customers. On today’s show, we’re pleased to welcome back customer service and experience expert, New York Times and Wall Street […]
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loyalty

Why car dealers need to focus on increasing customer loyalty today

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Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
inventory

How long will car dealers feel the effects of the inventory...

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On today’s show, we’re pleased to welcome Jessica Caldwell, Edmunds‘ Executive Director of Industry Insights, to give us an update on automotive industry sales and inventory insights. Caldwell says it’s definitely been a challenge out there. Inventory is down 79% from what would be considered a “normal period” at this time of year. On aggregate, sales […]
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customers

Doing more with less

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Profound change is often triggered by adversity. As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still...