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Does Your Fixed-Ops Give a ROI?

Comfort Zones versus Accountability BY DON REED As a dealer, did last year bring you the return on investment that you expected? As a general manager did you meet or exceed your net profit projections for the year? If you are a fixed operations director did you increase your customer pay retail sales for parts […]
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Don Reed
Don Reed
After 26 years in the automobile business as a dealer, GM, sales manager, service manager, service advisor and salesperson, Don began a new career as a consultant and trainer. As CEO of DealerPro Training and founder of The Don Reed PRO Training Network, he has worked with hundreds of dealerships and major dealer groups across the U.S., Canada and the U.K. to increase profits in their fixed operations. He was rated a Top 10 Speaker at the NADA convention for four consecutive years. Visit the firm’s website at

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