Saturday, November 27, 2021

Service Customers Buy Prepaid Maintenance Programs

A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for a deeply discounted price, often up to 45 percent off retail. If you’re not offering customers prepaid maintenance, you are shortchanging them and […]
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Ryan Williams
Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at

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