On today’s Tip of the Day, Jonathan Dawson shares some questions you can ask to uncover your customers' experience to be sure their next is even better.
John Fairchild, President of Fairchild Automotive Solutions details his technique of prioritized estimating in the fixed-ops sales process.There are 2 types of customers, ones that are at your drive to...
Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process.
Also on today’s show:
- Coach’s...
The auto retail environment today is the most competitive it has ever been. The pressure for dealers to add value to the customer experience is immense. According to Stephen Smith,...
In the retail automotive industry we are faced with difficult people on a regular basis. Some are unaware of the negative impact that they have on those around them, and...
In today’s CBT Newscast for Monday March 20, 2017:
What does it mean to be successful with retail customers?
Interview with Stephen Smith from Cox Automotive
The auto retail environment today is the...
What do we know about automotive consumers today? They know exactly what they are looking for, how many you have in stock, and how every dealer in the region is...
You Got their CPO Business, Now Keep Them: Here’s 5 Ways!
You want to retain every buyer to whom you sell a certified pre-owned (CPO) vehicle to this year – and not...
Recognizing a ‘Tell’
“When dealing with the hard-nosed buyers or sellers, the “bully” negotiator, know that the more they say that they won’t, the more likely they will.”
For much of my...