Daily Newscast: Mary Barra on making vehicles more affordable, remaining focused with your digital marketing and handling difficult people

Mary Barra

In today’s CBT Newscast for Monday March 20, 2017:

What does it mean to be successful with retail customers?
Interview with Stephen Smith from Cox Automotive
The auto retail environment today is the most competitive it has ever been. The pressure for dealers to add value to the customer experience is immense. According to Stephen Smith, Vice President of marketing with Cox Automotive, finding the extra value begins with hiring the right people for your showroom in order to have the right conversations with highly-engaged car-shoppers.
[Watch now]

10 ways smart people handle difficult people
In the retail automotive industry we are faced with difficult people on a regular basis. Some are unaware of the negative impact that they have on those around them, and others seem to derive satisfaction from creating chaos and pushing other people’s buttons. Entrepreneur.com suggests these 10 ways smart people handle difficult people.
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How dealers sometimes lose focus with their marketing dollars
CBT Founder/CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s marketing direction and a new tool for measurement.
[Watch now]