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What are three things you do for your customers...no one else does? Jonathan says you’re providing exclusivity to the car buying experience and customers will add value.
It's a competitive market out there... One that we haven't seen in a long time. That means the loyalty aspect of the car buying process is critical, especially when your...
At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than that, and for good reason. The...
American car consumers are power hungry.
Or at least the word “power” appeals to them when they’re vehicle shopping.
That’s according to a new CDK Global analysis of what terms resonate with...
As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On the Mark, Mark gives tips on...
In this interview with Scott Miller CEO of Vision Critical, Joe discusses Scott's upcoming session at the 2017 Automotive CX Summit entitled “The Authenticity Challenge: How to Build Loyalty, Improve CX,...
Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for...
Entrepreneurs can be a bit like Casanova: always romancing new customers, and sometimes going to complicated and intricate lengths to draw them in. But that’s what entrepreneurs are supposed to...