In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the majority of your customers will have...
Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off the lot - do you just...
Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements are important for driving business, when...
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with...
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative...
As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about the vision of the company that...
What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to abide by? According to David Kain,...
When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart from their competitors by providing a...
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process. It is the first time that...
Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent Autotrader study, 84 percent of car...