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content marketing

Why On-Site Content Sets Your Dealership Apart

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Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequal and offers and specials– everything a potential customer could want. But a lot of dealers focus on converting leads and ignore the 95% of people on their […]
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Don Reed

Daily Newscast: Are Service Advisors as important as top salespeople?

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Are Service Advisors as important as top salespeople? Survey: Before purchase, shoppers are looking at 3 things Can a license plate impact your bottom line?
Lisa Bundy

Becky Chernek: Will negative equity affect car sales in 2017?

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Becky speaks with Lisa Bundy about how the abundance of customers with negative equity will affect car sales in 2017.
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Do’s and don’ts of customer surveys

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Customer-survey feedback can tell dealers what they are doing right and wrong and even whether a salesperson during a demo drive took a woman car shopper to an empty parking lot behind a building. That seemingly inappropriate behavior was revealed in the contents of a returned online survey sent to a dealership through its customer-relationship-management […]
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Matt Rodeghero: Customers want this from your dealership. Do...

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Sales Prep

Daily Newscast: Video Marketing

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How to incorporate video in your marketing. Do consumers want shorter leases?

Will Trump tax cuts equal more sales?

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How to sell 20 cars a month

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    Tom Stuker talks about how to sell 20 cars a month on 10 quality conversations a day.
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Auto industry expert’s forecast for sales in 2017

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As 2016 draws to a close, the US auto market is on the verge of setting a new sales record, beating last year’s mark of 17.5 million new cars and trucks. Auto sales have been booming for several years, powered by a combination of cheap gas, easy credit, and pent-up demand. And with the unemployment […]
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rental cars

Automotive Association News | December Update

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Car Sales will Stabilize in 2017 Steven Szakaly, chief economist of the National Automobile Dealers Association, predicts sales of 17.1 million new cars and light trucks in 2017. “We are headed toward a stable market for U.S. auto sales, not a growing market,” Szakaly said. “The industry has achieved record sales, and pent up demand […]
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