CBT Automotive Newscast for March 19, 2020

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Today on CBTNews.com – Thursday, March 19th, 2020:

Cars Her Way CEO Lisa Copeland Weighs In on Pressing Coronavirus Concerns
By now, we are all aware of the concerns and issues surrounding COVID-19 also known as the CoronaVirus. With many businesses temporarily closing their doors in an effort to practice “social distancing”, many dealerships remain uncertain about what steps they need to take next. Here to lend us her perspective as an auto retailing expert and former high volume dealer is Lisa Copeland. Lisa is the founder of Lisa Copeland Global, CEO of Cars Her Way, and host of the Cars Her Way podcast on iheartradio. Watch Now

digitalCommon Mistakes in Digital Retailing and How to Avoid Them
Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh, and complete purchases and the automotive industry is no different. Much has been said on how dealerships can break into the digital arena and start engaging successfully with their customers online. It’s time to turn the spotlight onto the other side of the coin: common mistakes dealerships make when taking to the virtual stage and how these mistakes can be avoided. Read More

paymentsCOVID-19 Relief and Loan Assistance Offered by Car Companies
Automakers are jumping to respond to unique customer needs during the COVID-19 outbreak by providing incentives such as 0% interest and delayed payments. Though we are still in the early days of the pandemic here in the U.S., significant economic disruption has already occurred, with no clear end in sight. Many businesses have had to shut their doors, and thousands of people are at home without paychecks. While Congress works on its relief measures, car manufacturers FordHyundai, and G.M. are taking steps to further help buyers and existing owners in these uncertain times. Read More

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