Tag: car buyers
Becoming a Master Communicator
Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion...
On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive...
The True Cost of Education For Your Team
In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
Customers Want to Know: Can You Answer Questions about EVs?
If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true...
Five Tips for a Successful Express Service Lane
Has your dealership implemented an express service lane yet? I say 'yet' because more than half of dealerships have experimented with, or are currently...
Overcoming Your Self-Objection
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...
CRM Managers, BDRs, and How to Be Successful
On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...
Altering the Language Being Used in Your Dealership
On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
