Tag: car buyers

Vehicle affordability has become a massive obstacle that car buyers must overcome. The problem has loomed large and shows no signs of slowing up...

In response to hustle culture and burnout, some employees are "quiet quitting" by no longer going above and beyond or doing tasks they are...

With dwindling inventory, a dealership's success largely depends on its ability to serve the needs of its customers. In the past, you did this...

Following in the footsteps of companies known for innovation like Apple and Google, Tesla again invites consumers to look at their newest products and...

Many car dealerships have always been quick to embrace new technologies and strategies when it comes to marketing vehicles, but what about interactive content...

You've done it! That prospective car buyer has finally pre-ordered that new vehicle at your dealership. However, there's also a bit of a problem....

According to Cox Automotive, July’s new auto sales will likely see a 2.1% drop compared to last month and a 13% decrease compared to...

According to the National Association of Minority Automobile Dealers (NAMAD), the number of minority franchised dealerships rose by almost 9% from 2020 to 2021. There...

In June, the Federal Trade Commission (FTC) released consumer protection provisions for car dealers and dealership marketing teams. The provisions specifically aim to eliminate...

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....