Is your auto dealership prepared for the transition to Google Analytics 4?
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your auto dealership is still set up...
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
Automotive Marketing
Automotive Standards Council sets new benchmarks for upcoming GA4 transition
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework for Google Analytics 4 and how...
4 ways to convert website views into leads, sales, and long-term relationships
It is not enough just to have website views. Instead, car dealerships should focus on increasing their conversion rate for better leads, sales, and long-term relationships between car buyers and...
Why your car dealership must build a robust first-party data strategy
Car dealers and marketers must develop their understanding of first-party data once third-party cookies are discontinued. Today on Inside Automotive, we’re continuing our conversation on the importance of first-party data with...
6 dealership events that can build brand loyalty in your community
Are you looking for a way to build brand loyalty while attracting and retaining new customers? Your dealership could serve a dual purpose of holding an event while also allowing...
How Jeff Wyler Automotive plans to use its innovative new retailing platform to beat disruptors
Jeff Wyler Automotive Family recently launched a 100% online car buying solution to compete directly with disruptors like Carvana and Vroom. Kevin Frye, the Marketing Director at Jeff Wyler Automotive...
5 ways to make your online ads stand out
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better car ads.
You may want to check...
Should car dealers create a separate brand for used vehicle business?
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer network to adapt to changes in...
How to turn your dealership’s online reputation from a burden to an asset
Reputation is everything when it comes to having a dealership. The internet is used frequently throughout the buying process. Your customers will likely go online to read reviews about the...
How to adjust your digital marketing strategies when inventory is limited
As digital marketing tools and trends evolve, car dealers must either adapt to the market or get left behind. Today on Inside Automotive, we’re joined once again by the Digital...
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