Automotive marketing tips to reach every generation of car buyer
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
TSLA351.12014.25%
GM84.9601.25%
F14.4900.56%
RIVN15.7300.95%
CYD43.440-2.19%
HMC31.910-0.04%
TM188.7800.53%
CVNA70.4805.48%
PAG217.8601.65%
LAD371.51014.96%
AN200.5203.62%
GPI263.87013.86%
ABG212.9409%
SAH78.8601.55%
Automotive Marketing
What should be on your dealership’s content marketing calendar?
Your content marketing calendar helps you plan, manage and execute your advertising and social media marketing strategy to fit your customer's needs. There may be unplanned events or promotions that...
Auto marketer Charlie Foster’s advice to salespeople: ‘If you can do one thing today—go make a TikTok’
Dealers around the country are spending less on marketing and redistributing those efforts in less traditional ways like social media. Today on CBT Now, we’re joined by Charlie Foster, the...
Key takeaways from the PureCars 2022 Digital Advertising Survey
Trying to nail down the right digital advertising strategy for auto dealers is like trying to find clarity in retail sales performance at dealerships. It’s currently all over the map,...
Glenn Pasch shares automotive marketing insights for modern retailing
Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly than ever. Dealers face a wide range of adjustments, including the loss of third-party cookies,...
New Facebook Marketplace rule restricts business pages from listing cars
Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support page, beginning at the end of...
Does your car dealership need a mobile app?
A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value for customers, it’s only beneficial if...
Why video marketing is essential for your car dealership
Shooting personalized videos in car dealerships is a lot like working out. We all know we need to do it but saying it and actually doing it are two very...
5 types of interactive content car dealerships can use to boost engagement
Many car dealerships have always been quick to embrace new technologies and strategies when it comes to marketing vehicles, but what about interactive content marketing? Interactive content marketing is any...
How your car dealership can effectively leverage TikTok For Business
In the last couple of years, the social media platform TikTok emerged and became a global phenomenon. But the platform is much more than funny videos, dance trends, and inspirational...
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