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unique

How to Create a Truly Unique Selling Experience at Your Dealership...

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Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell...
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super...

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When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
Force Marketing

NADA 2019: Force Marketing, Eric Mercado

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Automotive marketing is constantly evolving and changing. While CBT News was at the 2019 NADA Show we took a few minutes to speak with...
social media

Four Tips for Optimizing End-of-Year Marketing

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It is hard to believe that December is again on the horizon. The holiday and the end-of-year rush is in full swing, and consumers...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

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Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
visual displays

Visual Displays — Best Practices in the Auto Industry

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The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising...
Facebook

Facebook’s Controversial Change

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On this week's episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook's change and how they use third-party data to target...
car buyers

How to NOT Sell Cars in 2018

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Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a...
social media advertising

Social Media Advertising

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Does social media really help sell cars?  Glenn says “Yes”, but you have to know how to properly use it. 
Facebook

How Facebook Awareness Campaigns Affect Your Audience

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We’ve all heard about Facebook advertising.  One strategy you might not be aware is awareness ads.  Glenn explains how an awareness campaign can impact...