On this week’s episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook’s change and how they use third-party data to target consumers on their advertising platforms.
Facebook’s Controversial Change
Digital Retailing Tools
On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing tools and the tests that were done at the 2018...
Leveraging Your DMS Data
On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...
5 Observations from Measuring Consumer Engagement on Dealer’s Websites
On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
Two Standard Oil Companies to Usher in an Age of Electric Vehicles
If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...
Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian...
Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and...
Why Building Diversity in Your Leadership Rolls is Important
Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...
Use The Theory of 5 to Promote Success in Your Dealership – Chris Saraceno,...
Every dealership is only as strong as their leader and being a good leader means positively adapting to a changing work environment. On today’s...
Making Connections in F&I – Sell Yourself Before Selling Product
F&I is the department with the highest profit margin within a dealership and yet consistently seems to rank as the most negative part of...
