On this week’s episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook’s change and how they use third-party data to target consumers on their advertising platforms.
Facebook’s Controversial Change
Approaching Digital Retailing Challenges
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...
Marketing and Sales Attribution
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
Improving Your Marketing Outcomes in 2019
On this week's episode of Auto Marketing Now, Brian Pasch talks about what dealers and vendors learned at his recent Google Analytics workshop as...
The Economic Facts for Automated Recon
Dialing in your recon processes to a three-to-five-day time to line (T2L) turnaround is like making money. In fact, it is about making money...
Escalating Tariff Threats Still Loom Over U.S.-China Trade Deal
Last week, President Donald Trump fulfilled his promise of raising tariffs on China from 10% to 25% on about $200 billion of Chinese goods....
How to Turn your Detail Bay into an Alternative Revenue Stream
Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales?...
Facebook Launches Two New Marketing Tools to Help Dealers
For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media...
What an Increased Demand in Used Vehicles Means for Your Dealership’s Wholesale Acquisition Strategy...
It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here...
