On this week’s episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook’s change and how they use third-party data to target consumers on their advertising platforms.
Facebook’s Controversial Change
Leveraging Social Media
Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership...
Leveraging Your DMS Data
On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...
5 Observations from Measuring Consumer Engagement on Dealer’s Websites
On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
Is There a Lack of Enthusiasm for Autonomous Vehicles?
From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
The Evolution of On-Lot Shopping – Larry Dorfman
The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...
Digital Hubs in Your Dealership: A Smart Investment?
Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...
