TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


advertising

automotive

Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

- February 17, 2020
Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group—shared...
automotive marketing

4 Steps to Transform Your Marketing Strategies

- February 6, 2020
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...
advertising

Advertising with Twitter Video

- January 23, 2020
 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all in on Twitter paid advertising.   You...
cable TV

Addressable Advertising on Cable TV

- January 22, 2020
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not be aware of.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome...
Facebook

Using Facebook as a Branding Tool

- January 14, 2020
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local awareness ads to potential car buyers...
retargeting

Retargeting for a Bigger Impact

- January 1, 2020
 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make a bigger impact. VIDEO TRANSCRIPT: Most...
marketing

Why Dealers Should Invest More of Their Time into Important Marketing Decisions

- November 25, 2019
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for...
facebook

Are Your Facebook Ads Clean?

- September 16, 2019
 Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why you need to make sure your...
media

Why is Local Media Advertising so Important?

- September 11, 2019
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory...
millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

- May 14, 2019
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from...


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