TSLA389.663-4.79701%
GM77.500-0.14%
F14.130-0.05%
RIVN16.765-1.035%
CYD44.855-1.015%
HMC28.7250.835%
TM179.6702.75%
CVNA70.230-0.36%
PAG204.2303.83%
LAD337.4906.12%
AN207.8704.33%
GPI327.0557.655%
ABG226.2507.82%
SAH101.9702.24%
TSLA389.663-4.79701%
GM77.500-0.14%
F14.130-0.05%
RIVN16.765-1.035%
CYD44.855-1.015%
HMC28.7250.835%
TM179.6702.75%
CVNA70.230-0.36%
PAG204.2303.83%
LAD337.4906.12%
AN207.8704.33%
GPI327.0557.655%
ABG226.2507.82%
SAH101.9702.24%
TSLA389.663-4.79701%
GM77.500-0.14%
F14.130-0.05%
RIVN16.765-1.035%
CYD44.855-1.015%
HMC28.7250.835%
TM179.6702.75%
CVNA70.230-0.36%
PAG204.2303.83%
LAD337.4906.12%
AN207.8704.33%
GPI327.0557.655%
ABG226.2507.82%
SAH101.9702.24%


advertising

video pre-roll

How Video Pre-Roll Can Complement Your Online Marketing Strategy

- February 26, 2020
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into...
Shows
automotive

Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

- February 17, 2020
Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group—shared...
Daily Automotive News Publishing Partners
automotive marketing

4 Steps to Transform Your Marketing Strategies

- February 6, 2020
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...
Sales & Marketing Auto News
advertising

Advertising with Twitter Video

- January 23, 2020
 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all in on Twitter paid advertising.   You...
Tips & Training
cable TV

Addressable Advertising on Cable TV

- January 22, 2020
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not be aware of.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome...
Shows
Facebook

Using Facebook as a Branding Tool

- January 14, 2020
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local awareness ads to potential car buyers...
Tips & Training
retargeting

Retargeting for a Bigger Impact

- January 1, 2020
 Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make a bigger impact. VIDEO TRANSCRIPT: Most...
Tips & Training
marketing

Why Dealers Should Invest More of Their Time into Important Marketing Decisions

- November 25, 2019
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for...
Management & Leadership Auto News
facebook

Are Your Facebook Ads Clean?

- September 16, 2019
 Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why you need to make sure your...
Tips & Training
media

Why is Local Media Advertising so Important?

- September 11, 2019
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory...
Sales & Marketing Auto News

Latest Articles

Ford files patent for smart tool tracking system in vehicles
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Ford files patent for smart tool tracking system in vehicles

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
Latest Articles 07/16/26

Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 07/16/26

Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
Latest Articles 07/16/26

Pricing transparency raises OEM website satisfaction, JD Power finds

Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
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Hyundai takes full control of Boston Dynamics as robotics strategy accelerates

Mitsubishi expands Texas port operations to speed dealer deliveries
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The AI platform capturing $10,000 a month in after-hours dealer revenue
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Fighting payment anxiety in the F&I office with empathy and value
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors


CBT News
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