TSLA354.8101.97%
GM77.000-3.47%
F12.050-0.2539%
RIVN14.940-0.03%
CYD31.030-1.58%
HMC31.600-0.49%
TM183.100-3.615%
CVNA62.555-1.065%
PAG200.340-1.44%
LAD291.8302.57%
AN157.4400.64%
GPI240.450-0.48%
ABG172.300-1.65%
SAH60.3500.5%
TSLA354.8101.97%
GM77.000-3.47%
F12.050-0.2539%
RIVN14.940-0.03%
CYD31.030-1.58%
HMC31.600-0.49%
TM183.100-3.615%
CVNA62.555-1.065%
PAG200.340-1.44%
LAD291.8302.57%
AN157.4400.64%
GPI240.450-0.48%
ABG172.300-1.65%
SAH60.3500.5%
TSLA354.8101.97%
GM77.000-3.47%
F12.050-0.2539%
RIVN14.940-0.03%
CYD31.030-1.58%
HMC31.600-0.49%
TM183.100-3.615%
CVNA62.555-1.065%
PAG200.340-1.44%
LAD291.8302.57%
AN157.4400.64%
GPI240.450-0.48%
ABG172.300-1.65%
SAH60.3500.5%

S&P Global Mobility survey finds affordability is top concern for EV buyers

Considering consumers are aware that most EVs are intrinsically more expensive, nearly 48% of the 7,500 respondents surveyed believe that EV prices are excessively high.
S&P Global revealed potential EV buyers are more concerned about the cost of owning an EV than range anxiety or charging infrastructure
According to a recent survey by S&P Global Mobility, potential electric vehicle buyers are more concerned about the cost of owning an EV than the range anxiety or charging infrastructure associated with EVs. This is a global phenomenon impacting consumers all over, not just those in the U.S. market.

Considering consumers are aware that most EVs are intrinsically more expensive, nearly 48% of the 7,500 respondents surveyed believe that EV prices are excessively high. “The largest obstacle to electric vehicles remains pricing,” says Yanina Mills, senior technical research analyst at S&P Global Mobility.

Less than half of respondents believe EV technology is ready for mass market adoption despite an increase in the number of EVs on the market and an improvement in consumer awareness of tax incentives and benefits. According to the S&P Global Mobility poll, merely 42% of respondents are considering buying an EV as their next car, while 62% are waiting for technology to advance before purchasing a new vehicle. 

The primary reason given by participants not to purchase an EV is affordability, followed by charging problems. Compared to last year, 46% of respondents were worried about the amount of time needed for charging, and 44% were concerned about the accessibility of charging stations. However, to achieve widespread EV adoption, several barriers must be overcome. 

Furthermore, buying an EV is a joint decision made by consumers who want to lower their carbon footprint. This objective also promotes substituting electric-powered alternatives for consumer items that burn fossil fuels, such as outdoor garden equipment and heating/cooling systems. But there is a price for each of these things regarding purchase and recharge. According to Mills, “All-electric everything doesn’t seem achievable for many consumers.” 

Further Reading
More from Daily Automotive News
Walser Automotive Group acquires three Twin Cities dealerships (1)

Walser Automotive Group acquires three Twin Cities dealerships

- September 30, 2026
Walser Automotive Group acquired Metropolitan Ford of Eden Prairie, Suburban Chevrolet in Eden Prairie and Freeway Ford in Bloomington, Minnesota, from Metropolitan Corp. on September 23, 2026. The stores will...
Dick's Auto Group acquires Hubbard Chevrolet from Berkey family

Dick’s Auto Group acquires Hubbard Chevrolet from Berkey family

- September 29, 2026
Dick's Auto Group has added a Chevrolet dealership in Hubbard, Oregon, through its acquisition of Hubbard Chevrolet from the Berkey family. The dealership will continue operating at its current location...
Cable Dahmer Automotive Group acquires Dale Willey Chevrolet GMC

Cable Dahmer Automotive Group acquires Dale Willey Chevrolet GMC

- September 28, 2026
Cable Dahmer Automotive Group has added a Chevrolet and GMC dealership in Lawrence, Kansas, through its acquisition of Dale Willey Chevrolet GMC from Greg Maurer. The deal closed September 24,...
Agere Automotive acquires BMW and Audi dealerships in Washington

Agere Automotive acquires BMW and Audi dealerships in Washington

- September 25, 2026
Agere Automotive acquired BMW of Tri-Cities and Audi Tri-Cities in Richland, Washington, from T&C Tri-Cities Inc. in September 2026, adding two luxury-brand dealerships to its portfolio. Both stores will retain...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.