TSLA366.1502.59%
GM85.430-0.69%
F13.9050.025%
RIVN16.1600.11%
CYD35.835-0.065%
HMC32.5550.94%
TM198.5306.05%
CVNA69.400-0.88%
PAG216.310-0.3%
LAD357.150-9%
AN203.670-3.55%
GPI278.020-3.82%
ABG207.300-1.51%
SAH76.055-0.465%
TSLA366.1502.59%
GM85.430-0.69%
F13.9050.025%
RIVN16.1600.11%
CYD35.835-0.065%
HMC32.5550.94%
TM198.5306.05%
CVNA69.400-0.88%
PAG216.310-0.3%
LAD357.150-9%
AN203.670-3.55%
GPI278.020-3.82%
ABG207.300-1.51%
SAH76.055-0.465%
TSLA366.1502.59%
GM85.430-0.69%
F13.9050.025%
RIVN16.1600.11%
CYD35.835-0.065%
HMC32.5550.94%
TM198.5306.05%
CVNA69.400-0.88%
PAG216.310-0.3%
LAD357.150-9%
AN203.670-3.55%
GPI278.020-3.82%
ABG207.300-1.51%
SAH76.055-0.465%

S&P Global Mobility survey finds affordability is top concern for EV buyers

Considering consumers are aware that most EVs are intrinsically more expensive, nearly 48% of the 7,500 respondents surveyed believe that EV prices are excessively high.
S&P Global revealed potential EV buyers are more concerned about the cost of owning an EV than range anxiety or charging infrastructure
According to a recent survey by S&P Global Mobility, potential electric vehicle buyers are more concerned about the cost of owning an EV than the range anxiety or charging infrastructure associated with EVs. This is a global phenomenon impacting consumers all over, not just those in the U.S. market.

Considering consumers are aware that most EVs are intrinsically more expensive, nearly 48% of the 7,500 respondents surveyed believe that EV prices are excessively high. “The largest obstacle to electric vehicles remains pricing,” says Yanina Mills, senior technical research analyst at S&P Global Mobility.

Less than half of respondents believe EV technology is ready for mass market adoption despite an increase in the number of EVs on the market and an improvement in consumer awareness of tax incentives and benefits. According to the S&P Global Mobility poll, merely 42% of respondents are considering buying an EV as their next car, while 62% are waiting for technology to advance before purchasing a new vehicle. 

The primary reason given by participants not to purchase an EV is affordability, followed by charging problems. Compared to last year, 46% of respondents were worried about the amount of time needed for charging, and 44% were concerned about the accessibility of charging stations. However, to achieve widespread EV adoption, several barriers must be overcome. 

Furthermore, buying an EV is a joint decision made by consumers who want to lower their carbon footprint. This objective also promotes substituting electric-powered alternatives for consumer items that burn fossil fuels, such as outdoor garden equipment and heating/cooling systems. But there is a price for each of these things regarding purchase and recharge. According to Mills, “All-electric everything doesn’t seem achievable for many consumers.” 

Further Reading
More from Daily Automotive News
Janssen Auto Group

Janssen Auto Group acquires Gregg Young Chevrolet of Plattsmouth

- September 11, 2026
Janssen Auto Group acquired Gregg Young Chevrolet of Plattsmouth in Nebraska from Gregg Young Automotive Group in September 2026, expanding its existing presence in the market. The dealership will continue...
New York wants you to drive 20% less. So do other states! Big MISTAKE!

New York wants you to drive 20% less. So do other states! Big MISTAKE!

- September 11, 2026
New York lawmakers have a message for drivers: You are apparently driving too much. Not because you are speeding, driving recklessly, or breaking the law. The problem, according to a...
California's new car taxes are coming – plus the BMW M3 & BRABUS BODO

California’s new car taxes are coming – plus the BMW M3 & BRABUS BODO

- September 8, 2026
California is coming after your car again — with new tire rules, mileage tracking and another potential $900-a-year vehicle tax. But that’s not all on this week’s The Drive with Lauren...
Courtesy Automotive Group adds two Tucson dealerships

Courtesy Automotive Group adds two Tucson dealerships

- September 4, 2026
Pinnacle Mergers & Acquisitions has facilitated the sale of Watson Chevrolet and Infiniti of Tucson in Arizona to Scott Gruwell, President and CEO of Courtesy Automotive Group. The transaction expands...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.