Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer network to adapt to changes in automotive retailing, Brian recommends that dealers take a page from publicly traded retailers like Asbury Automotive Group and Sonic Automotive, which have their own used vehicle brands. Today, Brian explores why forming a used car brand now, can be advantageous in the future.
|Related: Brian Pasch talks about his open letter to Ford CEO Jim Farley|
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