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Should car dealers create a separate brand for used vehicle business?

Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer network to adapt to changes in automotive retailing, Brian recommends that dealers take a page from publicly traded retailers like Asbury Automotive Group and Sonic Automotive, which have their own used vehicle brands. Today, Brian explores why forming a used car brand now, can be advantageous in the future. 

Related: Brian Pasch talks about his open letter to Ford CEO Jim Farley

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Brian Pasch
Brian Pasch
Founder of PCG Companies and BPE Enterprises, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.

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