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The Shared Control Technique with Ted Ings

When you try to take control of the sale, the customer instinctively pushes back. On this week’s episode of F&I Today, Becky Chernek invites Ted Ings, Executive Director at CPI, to discuss the “Shared Control Technique.”

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Becky Chernek
Becky Chernek
Rebecca Chernek has nearly three decades of consulting experience in the automotive retail industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. Rebecca has helped hundreds of automotive car dealers throughout the U.S. and Canada streamline their processes and closing techniques and significantly increase profits.

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