Influencer Marketing at Your Dealership
With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and Gen Z are either already in...
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TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
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What makes a superstar service advisor?
The retail automotive industry has traditionally relied on the practice of hiring people with previous experience in both the sales and service departments. Though that makes sense at first glance,...
What to Write About on Your Dealership Blog
Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great way to get your customers, prospective...
Will Self-Driving Cars be the Demise of the Auto Dealer?
Steve Jobs, CEO, and co-founder of Apple had an interesting philosophy of figuring out what customers wanted. He felt it was Apple’s mission to bring consumers what they desired before...
How Today’s Connected Car Buyer Has Changed F&I… For the Better.
Twenty years ago a F&I manager was one of the most respected and sometimes feared person at the dealership. They could make or break your deal often within a few...
How to Map the Customer Experience at your Dealership
With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more likely to chosen certain products and...
How to Book More Appointments
Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing.
It’s a common misconception that the only way to provide...
Finding Balance Between Modern Marketing and Traditional Customer Service
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average...
Steve Stauning: Goals with website leads
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
When it comes to leads, your website has two goals | Trump tax plan would kill $7,500 credit for electric vehicle buyers | Battery-Powered Cars Will Be Half of Global Auto Market by 2030, Study Says
On today's CBT Newscast for Wednesday, November 8th, 2017:
Steve Stauning: When it comes to leads, your website has two goals
You spend a lot of money on advertising and marketing, but...
