There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
Competition is the catalyst that makes the world go around. It promotes innovation, stifles complacency, and brings out the best in our businesses. However, competition can also be extremely stressful....
The old saying that “practice makes perfect” is often attributed to America’s second President, John Adams. Whether or not he was the first to lay claim to this idea, it...
There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these “Customer Service Traits of Substance” and...
The silent crisis can take place when there is a lack of clear communication from the leadership level down when it comes to goals you have set for your department...
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...
Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical colleges are seeing a decline in...
Every dealership is set up the same way…sales, service, parts, and F&I all operate as their own separate departments. Each has a unique part to play both in overall profit...
If Facebook were a country, its population of two billion would make it the largest in the world. Similar to Google’s internet domination, when people think of the word “social...