On today’s CBT Newscast for Wednesday, April 25th, 2018:
Offer a Customized Online Experience at Your Dealership – Paul Wagner, CloudEngage
Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul Wagner, Founder, and CEO Of CloudEngage, A company that has been helping automotive retailers to enhance their online experience. Watch Now
Quickly and Easily List and Buy Inventory with New Manheim Express App
May is just around the corner and that means that Manheim is approaching their pilot run with a new mobile application Manheim Express before going public come late summer. CBT Automotive News met with Derek Hansen, Vice President of Digital Inventory Solutions with Manheim, to learn more about the company’s new app and what the industry could expect from it. Watch Now
Does Your Marketing Department Need A Content Calendar?
Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that? What about Wednesday next week, next month, or next year? Can you say with certainty that you know what you’re posting weeks, months, and maybe even years in advance? Though it is not totally common for you to plan out years in advance, it is something that is possible through content calendars. Read More
Turning a Phone Call Into an Appointment
It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of Chicago team knows all too well the toll this can take on show rates. I sat down with Micah Basarich, the store’s BDC Manager, to learn how he’s hacked his way to high show rates and more than doubled the team’s closing ratio since he started two years ago. Read More
