On today’s CBT Newscast for Tuesday, April 24th, 2018:
A Forward-Thinking Alternative To Traditional Car Ownership – Scott Painter, Fair
Scott Painter joins CBT Automotive News from the J.D. Power Automotive Conference to talk with us about Fair, an app that can help consumers buy cars with ease and dealers sell them, all through a positive digital experience. Watch Now
Training New Recruits in Your Service Department
Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department is getting harder to do in an industry that continues to have more and more crossover with other, more attractive “tech” jobs. Read More
A Multi-Channel Approach to Target Customers
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds as a glass half empty, try viewing it as a glass half full. Your dealership will inevitably lose some customers, but so will the other dealerships in your area, which means that dealers with the most effective customer conquest strategies stand to gain the most in market share over time. Your dealership and your market are unique, and so must be your campaign. The key is in the messaging, but to create a message that attracts new customers requires more than just brainstorming. It requires data, knowledge and a multi-channel approach. Read More
