Mobile Marketing Opportunities For Auto Dealerships
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
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TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
TSLA378.9003.6%
GM83.450-0.5%
F13.100-0.07%
RIVN15.140-0.22%
CYD35.0500.01%
HMC32.420-0.11%
TM192.060-0.44%
CVNA65.360-1.82%
PAG209.860-2.3%
LAD312.320-3.83%
AN169.6100.85%
GPI253.7502.88%
ABG187.0602.51%
SAH65.340-0.58%
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How to Get Buyers to Visit Your Dealership between Purchases
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your dealership, but the real secret lies...
5 Ways to Win Online
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
The Unintended Impact of Driverless Vehicles
Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible. The reason why this is likely occurring sooner rather than later is because of...
Why Maserati and other manufacturers may want to skip the dealer
A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking to exclude coming electric vehicles and...
NADA and Grassroots Efforts Lead to Senate Tax Bill Amendment
The government regulation process is forever fluid and unpredictable, but auto dealers caught a break with the Senate’s new tax reform bill. On December 2, 2017, the Senate passed the...
The Hardest Role to Hire and Retain: Why You Need a Digital Marketing Manager
One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and, in many cases, hundreds of thousands...
Three Ways Dealers Can Prepare for Advanced Technology Changes
A Gap in Technology Proficiency
Dealers play a pivotal role in how car buyers utilize advanced technologies within their vehicles. Consumers live in a digitized world full of smartphones, tablets, and...
Prepare Your Dealership for Emerging Trends in 2018
It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed to developing more hybrids and EVs...
How to Climb the Automotive Corporate Ladder
Climbing the ladder in the auto industry can be easy if you know what you are doing. While it is not recommended that you stab someone in the back to...
