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“Take A Step Back, Create A Plan, Become an Industry Disruptor”- Dan Waldschmidt | A Marketing Campaign That Gives Dealers Their Time Back

On today’s CBT Newscast for Friday, April 27th, 2018:

“Take A Step Back, Create A Plan, Become an Industry Disruptor”- Dan Waldschmidt
Have you ever heard of the saying; your attitude will determine your altitude? In the car business we know one thing for sure, if your leaders are suffering from a negative attitude, you probably are not going to reach your goals. During Digital Dealer in Orland, we had a chance to sit down with their keynote speaker Dan Waldschmidt. Among other things, we asked him what the biggest common thread between a company that is crushing it versus a company that is not? Watch Now

A Start-to-Finish Marketing Campaign That Gives Dealers Their Time Back – Force Marketing
During our time at the NADA Show 2018, Force Marketing talked with CBT News about how dealers can make sure they are getting a start to finish marketing campaign and how they want to make sure their team is there for the dealer well after they identifies driver leads. To learn more we met with Jonathan Thompson and Cody Tomczyk, both vice presidents of sales with Force Marketing. Watch Now

How to Avoid Hackers and Fraud in your Dealership
In the information age, we must be constantly vigilant against faceless hackers who can cause untold damage without ever being seen. The damage they cause can include anything from data breaches to high-jacking of computer or phone systems. Read More

Switching Up the Process: A New Way to Help Customers with Car Financing

The car financing process has always been one of stress for potential car buyers. They have selected the car of their dreams, and now a representative from the finance department has the task of working with the credit history of customers to find a deal that fits them. Car financing is often a long process that can weigh on the comfort-level of both parties. Read More

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CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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