For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than have to deal with the fast-talking...
Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will allow technicians to learn how to...
Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of PCG Digital has a great suggestion...
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still...
[Previously aired 11/07/19]
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she...
On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and how you can build trust and...
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good...
On today's show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling author and customer experience expert. Joseph also has a new book out titled “The Airbnb Way:...
Today on CBTNews.com - Monday, February 17th, 2020:
NYT Best-Selling Author Joseph Michelli On Airbnb's 5 Leadership Lessons
On today's show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling...
We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing an experience that is markedly different...