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Top 3 social media platforms your dealership should actually use
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You...
How to provide consumers with consistent and transparent pricing options on...
Today, we're pleased to welcome back Aaron Bickart, executive vice president and general manager of OfferLogix to discuss the importance of transparent transactions, which are...
Conducting customer interviews online to discuss F&I options
It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business,...
Five Ways to Make Your Dealership’s Brand Irresistible to Customers
Think about your favorite products. What is it that attracts you to them? Is it the product itself? Is it the messaging around it?...
Taking Customers from the First Contact to Final Purchase: Six Ways...
While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed...
How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy
Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted...
The Case For Creating A Director Of Customer Engagement Position
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
Six Tips for Creating a Stellar Customer Experience on Multiple Marketing...
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
How to Maximize the Profitability of Your Fleet Vehicles | Using...
Today on CBTNews.com - Tuesday, January 29th, 2019:
How to Maximize the Profitability of Your Fleet Vehicles - Alex Fraser, Cox Automotive Mobility
Organizations that rely...
