TSLA395.910-14.08%
GM71.260-1.84%
F12.875-0.155%
RIVN12.816-0.5339%
CYD49.310-1.13%
HMC25.175-0.035%
TM185.075-2.295%
CVNA63.170-2.85%
PAG158.630-1.12%
LAD259.710-5.18%
AN180.140-1.8%
GPI310.495-6.685%
ABG177.9151.635%
SAH73.970-0.09%
TSLA395.910-14.08%
GM71.260-1.84%
F12.875-0.155%
RIVN12.816-0.5339%
CYD49.310-1.13%
HMC25.175-0.035%
TM185.075-2.295%
CVNA63.170-2.85%
PAG158.630-1.12%
LAD259.710-5.18%
AN180.140-1.8%
GPI310.495-6.685%
ABG177.9151.635%
SAH73.970-0.09%
TSLA395.910-14.08%
GM71.260-1.84%
F12.875-0.155%
RIVN12.816-0.5339%
CYD49.310-1.13%
HMC25.175-0.035%
TM185.075-2.295%
CVNA63.170-2.85%
PAG158.630-1.12%
LAD259.710-5.18%
AN180.140-1.8%
GPI310.495-6.685%
ABG177.9151.635%
SAH73.970-0.09%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

marketing used cars
Sales & Marketing

The adjustments car dealers need to make to improve profitability

- October 7, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

The critical missing piece to your digital sales strategy

- October 7, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which is your engagement process or strategy. You...
dealer
Sales & Marketing

How to shift marketing techniques during times of low vehicle inventory

- October 6, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch talks about how your marketing can shift during times when inventory levels are low and why it's uncertain when inventory...
Roger Love
Sales & Marketing

How should car dealers market their service department?

- October 5, 2021
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks...
dealers
Sales & Marketing

Market Scan’s Rusty West on how car dealers can differentiate themselves from other online retailers

- October 5, 2021
It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for a car online and complete it...
Sales & Marketing

Unpacking the digital retailing work flow during low inventory with Kevin Frye of Jeff Wyler Auto Family

- October 5, 2021
Topping the list of issues facing many of you today is tight inventory. With no relief in sight, according to the experts we speak to, this could mean some serious...
loyalty marketing program
Sales & Marketing

The benefits of conducting process performance reviews

- September 30, 2021
On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses process performance reviews. They were also called internet process performance reviews (IPPR). It's a strategy to...
dealer
Sales & Marketing

Everything you need to know about the recent Google Ads updates

- September 29, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released last month. Recently, BPE Brian Pasch Enterprises...
wholesale
Sales & Marketing

What’s the reason behind fluctuating wholesale values?

- September 27, 2021
Wholesale values fluctuated significantly throughout the past month leaving many of you wondering what this means for you, the industry, and why it is happening. Jasen Rice, President, and CEO...
Sales & Marketing

How Market Scan’s Jenn Reid is helping car dealers embrace modern retailing

- September 27, 2021
Many of us go to college with a plan in mind for most things, except how we are going to pay off our student loans. For Jenn Reid, student loans...


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CBT News
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