TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

From recon to retail: Passing the baton from the backend to the frontend

- October 18, 2021
Although prices are beginning to ease for used vehicles, inventory levels are still not where they need to be for franchise dealers across the country. With new-vehicle inventory levels at...
Michelli
Sales & Marketing

What is ‘proactive service’ and why it is important for your car dealership?

- October 18, 2021
Don’t miss the opportunity for your organization to offer a service that is proactive as opposed to reactive. What’s the difference you may ask? Well on today’s show Joseph Michelli,...
Price
Sales & Marketing

Increase your used vehicle inventory by working with private sellers

- October 15, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
Mosley
Sales & Marketing

Cory Mosley on the steps car dealers can take today for greater success tomorrow

- October 15, 2021
What does the industry look like five years from now beyond the shortages and high profits we’re experiencing now? On today’s show we’re pleased to welcome Cory Mosley, Founder of...
wholesale
Sales & Marketing

Wholesale prices expected to climb even higher after setting September record

- October 15, 2021
The Manheim Market Report for September 2021 showed that wholesale used vehicle prices have risen to an all-time high once again, and the increase isn’t expected to be at its...
September
Sales & Marketing

New vehicle average price soars to more than $45,000 in September

- October 15, 2021
Auto industry professionals continue to wonder, just how high will new prices rise before hitting a ceiling? The answer to that question did not come in September. Kelley Blue Book...
inventory
Sales & Marketing

The importance of utilizing marketing as a communication tool during inventory crunches

- October 14, 2021
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you...
Price
Sales & Marketing

How car dealers can win over new customers and retain them long-term

- October 14, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

5 effective ways to sell the value of the phone call

- October 14, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains the best ways to create value for every lead that gets followed up with a phone...
dealer
Sales & Marketing

The unique challenges dealer groups are facing when comparing marketing reports

- October 13, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing reports. One of the biggest challenges is...


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CBT News
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